The Hyundai Original Local Magazine

Edit Debt 'NEO LOCAL' Pop-up & Talk

Having started in 2022 and covered the local cultures of Daegu, Busan, Cheongju, and Seoul in turn

The Hyundai original local magazine <Edit Dept>

We are coming to you with Pop-ups & Talks.

Recognized first not only domestically but also internationally,

Meet the rising local brands and creators you need to know right now.

Period - Sep. 17 – Sep. 30, 2026

Closed during the Chuseok holiday period (24th, 25th)

Location - The Hyundai Seoul POP-UP ICONIC B1 & 6F CH1985

▪️ Participating Brand Lineup

There are two main ways to enjoy the Edit Debt popup.

🏠 POP UP

Possessing the locality of domestic and foreign cultures

Rising lifestyle brand

Pop-ups and mini exhibitions

Location - The Hyundai Seoul POP-UP ICONIC B1 (next to Five Guys)

🎤 TALK

Attracting attention both domestically and internationally

Korean local creators

Vivid stories from 6 teams

Location - The Hyundai Seoul 6F CH1985 'Studio L' (Cinema-style Classroom)

What is 'Neo-Local'?

Edit Debt is

Expanding beyond the single criterion of 'region-based'

In addition to 'locality' that reflects the culture of various regions where the brand has taken root, including Korea,

Attracting attention from domestic and international industries due to its unique topicality

Regarding brands and creators

'Neo-local,' meaning a new local

I decided to try calling.

NEO LOCAL POP UP Space Configuration

▪️Chapter 1

Exhibition & Sales Section for Local Design Creators

- Artist So Dong-ho, 'Street Chairs in Seoul' (Gyeonggi)

- Director Jeon Sang-hyun 'Margasin Generale' (Seoul-Paris)

-BOPOOL Artist Lee Cha-hee 'The Hyundai Seoul Repair Shop Scrap Fabric Original Bag' (Gyeonggi)

-Susudang (Cheongju)

- AeroK (Cheongju)

- Low Press (Seoul)

▪️ Chapter 2

Rising lifestyle brand market section with unique local characteristics

Luft Mansion

Union Blue

kiosk

Kiim Studio

Deep Artment Store

Niro Serendipity

Gotae

This sense

Piece layer

craftsman

▪️ Room - Park Chan-yong's Small House

Neo-local brand curation & in-house collaboration items by reporter Park Chan-yong, a former editor at *Magazine B* and *Esquire* who has covered historic objects and brands.

Curation

Articlier

Studio Dan, Forest

Form of Things

Baddya

Byrim

Tenui

Collaboration

Royal Metal Industry (Bucheon)

Hwarang Rubber (Daegu)

Jangsu Soapstone Factory (Jangsu)

Seo Seong-wook Glass Craft (Cheongju)

Copy of Copy (Seoul)

Seomjingang Book Lovers' Room (Gurye)

Local Creator TALK

Cornerbury (Daegu)

How did a brand named in the Gyeongsang dialect go global?

Register for the course

Gosate (Gwangju)

Hanok Was Originally Splendid: The Story of Ancient Korean Wallpaper Unearthed by Gosate

Register for the course

Dosan Kim (Seoul)

Dosan Kim's Content Business: A Local Magazine Creating Difference Rather Than Improvement

Register for the course

So Dong-ho (Seoul)

The real Seoul I met on street chairs

Register for the course

Round and round Seongbukcheon (Seoul)

Creating Hyperlocal Content: A Small Neighborhood Is Enough

Register for the course

Here Here (Daegu)

Their stubbornness creates the local

Register for the course

On The Hyundai original local magazine <Edit Debt> channel

Check out the full story.

Edit Dept Instagram

Edit Dept website