We are Kim Jung-eun, Team Leader, and Noh Hyun-jung, Senior VMD at Hyundai Department Store Design Lab.

Q. What kind of work do you do?

Jeong-eun | We are responsible for planning and direction, ranging from small-scale rest furniture to large-scale space renovations. We are constantly thinking about how to bring novelty and joy to our customers.

Q. What is the concept of the recently renovated 6th floor space at The Hyundai Seoul?

Jeong-eun | This time, we created a concept by linking it with surrounding merchandise such as the 'Archive Garden', 'Green Shelter', 'Botanic Market', and 'Festive Greenery'. We designed it so that it goes beyond mere visual enjoyment and connects to actual experiences.

Q. Are there any hidden points in the space?

Jeong-eun | Since the area around the restaurant 'Eataly' is decorated with a market concept, you can find many fruit-bearing trees around it.

Hyunjeong | In the space connected to the market, we brought in real oak barrels to create a planting arrangement. We also planted rosemary, and if you rub the leaves with your hand, you can smell a fragrant scent.

Q. What photo zone do you recommend?

Jeong-eun | We have installed a photo zone and a rest bench on the 2nd and 3rd floors of the space. I think it would be nice to take a rest there and enjoy the waterfall.