Hello, I am Park Seung-hwa, Senior Manager of the Sales Planning Team at The Hyundai Seoul. We have released Vol. 1 and Vol. 2 of our music under the title 'Hello Seoul'. This is a space where you can experience and listen to the music.

What kind of place is Hello Seoul?

2026 marks the 5th anniversary of The Hyundai Seoul. That is why we chose 'Hello Seoul' as the theme to greet our customers. Specially, this content was entirely produced using AI, from the music to the video. There has never been a music video produced entirely with AI before, but we have created this one using AI.

What is a special experience in a pop-up space?

In the offline space, we wanted to create an experience where customers could try it out firsthand. There is a kiosk where anyone can experience creating music using AI, just as we did. An NFC card is dispensed from it. If you scan the card with your phone, you can download the song you created and view all the lyrics.

Message to convey to customers

I think our greatest value is becoming a department store that tries new things. Ultimately, since our goal is to deliver new experiences, I think we tried to share content using AI.

Tips to enjoy the pop-up even more

It would be even better if you visited after streaming the music video and the song once. Of course, even if you haven't heard them, you can still listen to and experience them in the space. I think you will have a truly enjoyable time if you appreciate it with your ears first, then with your eyes, and try out the various activities while walking around.

Edit Seulgi Lee

Video Soohyun Lee

Design Dayeon Lee