Busan Happiness Store is a local lifestyle content space directly curated by Connect Hyundai. Connect Hyundai named the space with the hope that customers visiting the department store would find small moments of happiness in their daily lives through diverse local content reflecting the unique characteristics of Busan. It operates as a pop-up store featuring various local brands on an irregular basis, introducing everything from wellness brands specializing in regional specialties to emerging designers and brands within Busan, as well as small and medium-sized brands. During Connect Hyundai’s initial opening, a pop-up for the local craft beer brand "Busan Beer" was held. This was followed by the "Decorate Homes Market" in collaboration with Busan City and the Busan Economic Promotion Agency, a virtual brand pop-up linked with the Department of Fashion Design at Kyungsung University, and a pop-up store for Busan IPark, Busan’s representative K-League football club. Busan Happiness Store hopes to establish itself as a "regional co-prosperity store" where various creators and brands active in Busan can easily overcome the entry barrier of "distribution" to meet and communicate with customers. In the second half of this year, expectations are high as collaborations are being prepared with partners in the Yeongnam region as well as Busan, including Mr. Do Nothing, a representative character brand of the Yeongnam region, Sabai Sabai, a representative prop shop in Jeonpo-dong, and a pop-up store of a mobile game company based in Busan.

Type select shop

3rd Floor, Connect Hyundai, 125 Beomil-ro, Dong-gu , Busan

Tel -

Opening Hours 10:30-21:00

Edit Areum Lee

Photograph Youngmin Bae