Lee Jae-mo Pizza is a pizza shop that tells a story. This is the place opened by the owner's mother, Lee Jae-mo, who embarked on a new challenge at the age of 60. Perhaps it was because the taste of the pizza, imbued with the wisdom of life, moved the local residents. It soon established itself as a representative famous restaurant in Busan.

Pizza made with high-quality ingredients stands out from others with just one taste. Using the finest ingredients generously—such as Imsil cheese, U.S. tomatoes, and premium flour—it is easy on the stomach and boasts exceptional flavor. In particular, they never compromise on the cheese, which is the deciding factor in a pizza's taste, and source only the finest quality.

The signature menu is the Lee Jae-mo Crust Pizza, which features string cheese in the crust, allowing customers to enjoy stretchy, gooey cheese until the very last bite. The Rucola Pizza is also a popular choice. Perhaps because it is packed with vegetables, it is said to be particularly beloved by the elderly. Since every ingredient is high-quality, it is inevitable that the company attracts a large number of customers regardless of age or gender. Another charm of Lee Jae-mo Pizza is its benevolent spirit and desire to have a positive impact on society. A portion of sales is donated to various charities, and the profits from the Jeju branch have been donated entirely to Jeju Island. The company also does not forget to look after its internal staff. The CEO strives to ensure that no employee feels the fear of rejection or a sense of loss, regardless of their performance. This is because he believes that the fear of rejection at a young age can last a lifetime. It seems that this philosophy of sharing and consideration is what earns the company so much love both internally and externally.

Lee Jae-mo Pizza currently operates a total of four branches, and if you include takeout-only locations, you can enjoy pizza at 16 places. The atmosphere of each store varies slightly because the characteristics of the customers visiting each branch differ. The Seomyeon branch is lively due to the large number of young patrons, while the Busan Station branch is bustling with tourists, evoking the excitement of a travel destination.

The owner intends to continue operating the shop with a people-centered approach. They hope that the pizza, baked warmly with the warmth of the makers, will warm the hearts of those who eat it.

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31 Gwangbokjungang-ro, Jung-gu, Busan

Tel 051-255-9494

Opening Hours 10:00-21:10, Closed on Sundays

Edit Alex Oh

Photograph Umi Shin