Lee Dae Myeong Gwa is a specialty shop for Korean-style jeonbyeong, pursuing the philosophy of "greatly benefiting the world." Since 1954, the company has dedicated itself to making "golden dough" to create authentic Korean snacks, and after more than 15 years of research, succeeded in developing jeonbyeong that can be enjoyed by everyone, regardless of age. The appeal of Lee Dae Myeong Gwa's jeonbyeong lies in its crispy texture, achieved by grilling it over an open flame at high temperatures, and the inclusion of six types of crunchy nuts. The thickness is also just right—neither too thin nor too thick—making it easy to eat. The most popular menu item is the peanut jeonbyeong. It is said that many people visit every year because they cannot forget its nutty flavor and crunchy texture. In addition, there are pistachio flavors preferred by the younger generation and seaweed-flavored jeonbyeongs that are sure to captivate the taste buds of foreign friends. To promote the charm of Busan, where its headquarters is located, Lee Dae Myeong Gwa uses place names such as "Haeundae" and "Geumsaem" in its product names and captures the panoramic views of Busan on its packaging. It is said that they prioritize quality and hygiene in product manufacturing and factory operations, earning recognition as a 'Busan Excellent Food.' Lee Dae Myeong Gwa plans to expand into overseas markets by introducing variations to their branding, product composition, and packaging to promote not only the beautiful scenery of Busan but also Korean food culture. Just as they hold this belief, I look forward to the day when Korean-style jeonbyeong spreads across the world and brings savory delight to many people.

Type Dessert

144 Geumsa-ro, Geumjeong-gu, Busan

Tel 051-518-3427

Opening Hours 10:00-17:30, Closed on Saturdays and Sundays

Edit Areum Lee, Youngju Jung

Photograph Youngmin Bae